Omnichannel Performance Visibility
Track traffic, conversion, AOV, and cart performance across web, marketplace, mobile, and store channels.
1. Revenue, Conversion, and Customer Behavior
- Unify sessions, product interactions, checkout signals, and order data into one trusted commerce layer.
- Identify funnel drop-off points by device, category, campaign, and customer segment.
- Benchmark performance across channels to prioritize investments that move top-line growth.
Business value: higher conversion rates, stronger average order value, and faster growth decisions.
2. Merchandising, Pricing, and Promotion Intelligence
- Track SKU-level velocity, markdown efficiency, and seasonal demand shifts in near real time.
- Evaluate promotion ROI by audience, channel, and product mix to reduce unprofitable discounting.
- Model price and assortment scenarios using historical lift, margin impact, and inventory constraints.
Business value: improved gross margin, smarter promotions, and more predictable category performance.
3. Inventory, Fulfillment, and Retention Execution
- Surface stockout risk, overstocks, and fulfillment bottlenecks before they impact demand.
- Connect warehouse, carrier, and store operations metrics to improve delivery and pickup reliability.
- Track repeat purchase behavior, churn indicators, and loyalty cohorts to guide retention initiatives.
Business value: lower lost sales, better service levels, and stronger customer lifetime value.